tiers & what’s included
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COACHING
1:1 HOURLY
bespoke sessions designed to work on what you need right now. no retainer. no fee structure. pay for an hour get an hour.add ons:
• portrait sessions (10% off)
• research hours (half consulting rate)
• direct messaging (half consulting rate)Artist rate: $165/hr
Company rate: $354/hr -
SIDE HUSTLE
QUARTERLY
included:
• quarterly 1:1 sessions (90min)
• brand strategy/build
• 20min of direct messaging per month
• career strategy
• marketing & PR training
• 3 research hours per quarter
• active artist profile & dedicated cloud folder for file transfer (no storage)
• add-ons: 15% off portraits, 10% off additional hourly sessions, 10% off additional research hours, access to industry seminars ($50)Rate: $2400 (invoiced quarterly)
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FULL TIME PRO
MONTHLY+
included:
• monthly 1:1 sessions (90min)
• annual portrait session*
• brand strategy/build advising
• 60min of direct messaging
• career strategy
• marketing & PR training/assistance
• industry seminars
• executive producer assistance
• up to 2hr research hours per month
• active artist profile & dedicated cloud folder for file transfer (no storage)
• add-ons: 15% off additional hourly sessions, access to industry seminars ($35)
Summer ‘26 signup rate: $6000
(invoiced monthly or annually**)* subject to terms
** prepaid annual plans save $500 -
COMING SOON...
There’s more coming!
what’s included
monthly 1:1
Proactive not reactive.
Each artist receives a monthly consultation so each part of their career is always in a rotational discussion.
career strategy
industry advice
operational process assessment
repertoire assessment
mental health check-in
physical/vocal health check-in
virtual presence
marketing how-to’s
social media strategy
*monthly available to Full Time Pro tier
brand strategy
Being a public presence means targeted and strategic planning for how one is presented to the public.
This involves not only image-based storytelling, but consistent brand vocabulary for each artist: how they’re discussed by the industry, how they talk about themselves and their work, and how they’re pitched to potential collaborators and companies for contracted work.
Artists get the benefits of years in marketing and brand development / strategy, and have a say in how their industry sees them.
portrait sessions
One complimentary session per season* will be given to each artist, including both a fresh headshot and images to use for social media, branding, and promotion.
Headshots & brand images are a big part of how artists communicate with the public. Those images tell each artist’s story so authentic images are important.
view portfolio here: danielwelchmedia.com
*available tiers: Full Time Pro & Representation.sessions take place in NYC. Alternative locations subject to preset travel availability.• monthly consult • branding • photoshoot • strategy • messaging • seminars • producing • marketing • pr • business training
• monthly consult • branding • photoshoot • strategy • messaging • seminars • producing • marketing • pr • business training
DIRECT messaging
Communication is everything. Every artist has access as needed from 10am-8pm, and afterhours contact can be scheduled for artists on a gig. Emergency contact is always available.
career strategy
What does success mean to you? Advising and representation should be based around the artist you want to be and the work you want to create.
Career strategy is about creating a plan and actionable processes that help you achieve your career goals.
The performing arts is a shifting world, and every artist should have a team that helps them navigate it.
seminars
Quarterly seminars with industry professionals helping artists be the best artist they can be. These speakers will be leading professionals in their fields including staff from ROH, MetOpera, and more.
Season 1:
• mental health
• Tier 1: roles & rehearsals
• working with composers
• how to: symphony work
monthly consult • branding • photoshoot • strategy • messaging • seminars • producing • marketing • pr • business training
•
monthly consult • branding • photoshoot • strategy • messaging • seminars • producing • marketing • pr • business training •
Executive producer assistance
Self-producing a project can be a huge undertaking. Get help through Executive Producer Assistance: step by step breakdowns of the moving pieces and actionable items needed to make your project a true success, professional communication scripts, marketing copy, and more.
marketing & PR
Marketing & PR are important for every artist. Figure out what you need, what you can do yourself, what services are available, and how to get it all.
Receive DIY scripts and how-to’s, industry tips, social media insight, and more.
research
Research hours involve things that go on behind the scenes:
including
• data collection
• presentation building
• pitch creation
• document generation
• personnel information
• project research