tiers & what’s included

  • Hand-drawn illustration of a computer keyboard, a computer monitor with a window of curtains, a pen, a roll of tape, and a cup with a pencil, along with the word 'Coaching' written above the monitor.

    COACHING

    1:1 HOURLY

    bespoke sessions designed to work on what you need right now. no retainer. no fee structure. pay for an hour get an hour.

    add ons:
    • portrait sessions (10% off)
    • research hours (half consulting rate)
    • direct messaging (half consulting rate)

    Artist rate: $165/hr
    Company rate: $354/hr

  • A hand-drawn black and white illustration featuring a trophy cup, musical notes on sheet music, a smartphone, and a sign that says 'Side Hustle'.

    SIDE HUSTLE

    QUARTERLY

    included:
    • quarterly 1:1 sessions (90min)
    • brand strategy/build
    • 20min of direct messaging per month
    • career strategy
    • marketing & PR training
    • 3 research hours per quarter
    • active artist profile & dedicated cloud folder for file transfer (no storage)
    • add-ons: 15% off portraits, 10% off additional hourly sessions, 10% off additional research hours, access to industry seminars ($50)

    Rate: $2400 (invoiced quarterly)

  • Black and white illustration of a box of board game with the words "Full Time Pro" and "Eat Sleep Play" visible, and images of pizza slices and sheet music.

    FULL-TIME PRO

    MONTHLY+

    included:
    • monthly 1:1 sessions (90min)
    • annual portrait session*
    • brand strategy/build advising
    • 60min of direct messaging
    • career strategy
    • marketing & PR training/assistance
    • industry seminars
    • executive producer assistance
    • up to 2hr research hours per month
    • active artist profile & dedicated cloud folder for file transfer (no storage)

    • add-ons: 15% off additional hourly sessions, access to industry seminars ($35)

    Summer ‘26 signup rate: $6000
    (invoiced monthly or annually**)

    * subject to terms
    ** prepaid annual plans save $500

  • Black and white illustration of a theater stage with curtains and a proscenium arch, labeled 'Welch Artists'.

    Management

    FULL COLLABORATIVE ADVISING & MANAGEMENT

    included:

    • everything FULL-TIME PRO receives plus…

    • industry advocacy

    • audition

    • free seminar access

    • unlimited direct messaging

    • commission-based rate (no retainer)

what’s included

A man with tattoos, a beard, and a cap sitting at a table in an airport terminal, looking at his phone with a coffee cup and tablet in front of him.

monthly 1:1

Proactive not reactive.

Each artist receives a monthly consultation so each part of their career is always in a rotational discussion.

  • career strategy

  • industry advice

  • operational process assessment

  • repertoire assessment

  • mental health check-in

  • physical/vocal health check-in

  • virtual presence

  • marketing how-to’s

  • social media strategy

*monthly available to Full Time Pro tier
Close-up of a man's face with a black background and the title 'Black Pieurrot' and authors 'Sidney Outlaw' and 'Warren Jones' in white text.

brand strategy

Being a public presence means targeted and strategic planning for how one is presented to the public.

This involves not only image-based storytelling, but consistent brand vocabulary for each artist: how they’re discussed by the industry, how they talk about themselves and their work, and how they’re pitched to potential collaborators and companies for contracted work.

Artists get the benefits of years in marketing and brand development / strategy, and have a say in how their industry sees them.

Man with glasses and beard in a warehouse setting, holding a professional camera on a tripod, wearing a black cap and red gloves, with shelves filled with chairs and jars in the background.

portrait sessions

One complimentary session per season* will be given to each artist, including both a fresh headshot and images to use for social media, branding, and promotion.

Headshots & brand images are a big part of how artists communicate with the public. Those images tell each artist’s story so authentic images are important.

view portfolio here: danielwelchmedia.com

*available tiers: Full Time Pro & Representation.
sessions take place in NYC. Alternative locations subject to preset travel availability.

• monthly consult • branding • photoshoot • strategy • messaging • seminars • producing • marketing • pr • business training

• monthly consult • branding • photoshoot • strategy • messaging • seminars • producing • marketing • pr • business training

Close-up of a person's hand holding a smartphone.

DIRECT messaging

Communication is everything. Every artist has access as needed from 10am-8pm, and afterhours contact can be scheduled for artists on a gig. Emergency contact is always available.

A white ceramic cup of hot chocolate with marshmallows and foam art on top, placed on a white saucer on a table. In the background, there's a laptop with a blurred screen displaying the name 'DANIEL VEITCH' and a partially visible second laptop. The setting appears to be a cafe or a workspace.

career strategy

What does success mean to you? Advising and representation should be based around the artist you want to be and the work you want to create.

Career strategy is about creating a plan and actionable processes that help you achieve your career goals.

The performing arts is a shifting world, and every artist should have a team that helps them navigate it.

A crowded theater or auditorium with rows of black chairs, some chairs occupied by people sitting and watching a performance or presentation. The stage area has a large blank wall with a few framed shapes, and there are event lighting and cameras set up, indicating a production or discussion. The ceiling is equipped with numerous lights, speakers, and rigging.

seminars

Quarterly seminars with industry professionals helping artists be the best artist they can be. These speakers will be leading professionals in their fields including staff from ROH, MetOpera, and more.

Season 1:
• mental health
• Tier 1: roles & rehearsals
• working with composers
• how to: symphony work

monthly consult • branding • photoshoot • strategy • messaging • seminars • producing • marketing • pr • business training

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monthly consult • branding • photoshoot • strategy • messaging • seminars • producing • marketing • pr • business training •

Interior of a wooden building with a high, vaulted ceiling and warm lighting. In the center, a black grand piano with a bench. To the right, two people, a man and a woman, are engaged in conversation. In the background, use of framed images or awards can be seen on the wall.

Executive producer assistance

Self-producing a project can be a huge undertaking. Get help through Executive Producer Assistance: step by step breakdowns of the moving pieces and actionable items needed to make your project a true success, professional communication scripts, marketing copy, and more.

Person holding a smartphone browsing an image-sharing app, with a computer monitor in the background displaying a website or social media platform.

marketing & PR

Marketing & PR are important for every artist. Figure out what you need, what you can do yourself, what services are available, and how to get it all.

Receive DIY scripts and how-to’s, industry tips, social media insight, and more.

Close-up of three professional studio microphones set up on a table, with a Blue brand microphone prominently in the foreground, in a room with curtains and some equipment in the background.

research

Research hours involve things that go on behind the scenes:

including
• data collection
• presentation building
• pitch creation
• document generation
• personnel information
• project research

interested in Welch artists?